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Are you Ready for Google Penguin 4.0 Update?

Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. The use of black-hat techniques by a select number of them is also common. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. That is why you will hear of search engine updates every once in a while. What do such update mean for you as a site owner?

The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. The converse situation also leads to instant rewards for your website as you may notice that you have moved a few spaces higher in search engine result pages (SERPs).

The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. A number of site owners may have to use new domains because it could be time-consuming and costly to correct their old ones due to the bad link reputation that they have.

In the past, you could make the necessary changes after a demotion, but remain penalized for months or years later. Site owners who were in such situations found it unfair for them to continue suffering such consequences even after making the changes needed. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.

The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.

Your site will now be penalized if it has not been recently updated or if the SEO tactics in use are outdated. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. The real-time tracking of websites to be used will mean that companies have to update their sites often and use the latest SEO tactics.

The use of great content will help you get higher rankings with the updates. Content in this sense means text, videos, and images. In addition to making use of those you have ignored in the past, you also need to ensure that site visitors find them relevant for their purposes.

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