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Everything About Google Penguin

The codename for update in Google’s algorithm is called Google Penguin which was first announced on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. The way these tactics are described is called as link schemes.

As what estimated by Google, the Penguin will likely affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a bigger percentage of it is highly spammed languages. On 25th of May 2012, Google has unveiled another update on Penguin called as Penguin 1.1. This update was known to impact less than 1/10 of a percent of the English searches.

The guiding principle for this update was intended to penalize websites that are making use of manipulative techniques in an effort to attain higher rankings on search results. Pre-Penguin web pages are often using negative link building techniques for them to get high rankings and traffic. As soon as Penguin was introduced, it is meant that content was key and that those with excellent content will be recognized while those with spammy or little content will be penalized and receive no benefits or ranking.

Allegedly, there are a handful of websites that have lost their search rankings on Google for using the specific keywords throughout the Penguin as well as Panda rollouts. Specifically, Google mentions that the doorway pages, which are built only to attract search engine traffic are contradicting webmaster guidelines.

In January of the same year, the Top Heavy Update or also known as Page Layout Algorithm Update was released, which is targeting websites with either too little content or too many advertisements above the fold.

Penguin 3 was released on October 5, 2012 that affected .3 percent of queries. The Penguin 4 or also known as Penguin 2.0 was introduced on May 22, 2013 and has affected 2.3 percent of queries while Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.

Google has announced that Google Penguin is part of the core algorithm as of September 23, 2016. The update will be in real time or simply say, websites are being evaluated in real time and it will decrease or increase in rankings in real time as well.

So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.

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