Lessons Learned from Years with Tips

What’s New With Google Penguin Update?

In April 2012, Google has launched Penguin Update to catch websites that are deemed to spam the search results. And in particular, this is to catch websites that buy links or is getting them through link networks mainly designed to boost the website’s rankings. The update is focused on decreasing the website and even web pages rankings that have made use of black hat SEO techniques.

Obviously, Google has given different page rankings on different websites. The page ranking is used to determine the frequency of its appearance on the search results, assuming that they are related to the search keyword used by people. As an example, if the end user has searched for watches and jewelry and it happens that your site is about it, then you are going to get higher page ranking compared to others, putting you on 1st or 2nd pages of search results.

With the use of different SEO techniques, website owners can manipulate results, which allows them to acquire higher page ranking and make their page appear on first page of search results. On the other hand, with the launch of Google Penguin update, those who are using black hat SEO techniques like cloaking, keyword stuffing and the likes will be given with lower page ranking and penalized, which brings them in a disadvantageous position. Websites that use SEO techniques allowed by Google however will not be affected much with this update.

To website owners that are not using forbidden SEO techniques and instead legit or white hat SEO that are allowed by Google, this update is going to be very beneficial. This is increasing their page ranking a lot while generating more customers in the process since their websites are likely to appear on top of search results pages.

The update also beneficial for the users who are largely depending on internet to find sites that are offering particular item or service that they’re looking for. Through this update, they can find websites that are reliable and avoid those that brings no relevant content to what they’re looking for or known to be spammy.

But the update however has affected many small enterprises to be out of the game. The main reason for this is that, majority of these small businesses are depending on SEO techniques in efforts of keeping up with more established companies. With this update, not just that they’re penalized for making use of SEO techniques but they’re given with low priority on search results.

Researched here: basics